In the involving business development and branding, going digital is all the buzz. So just what exactly is digital marketing and how can we apply it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit alerts. Essentially any marketing media that delivered electronically is considered digital marketing and advertising.
This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing apart from the online marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to touch base to their digital cousins. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising primarily has an electronic marketing connection.
Why the main focus on Digital Media?
The shift to digital media are going to be driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital an aspiration for the digital marketing corporation. Most digital media, including websites, social media and mobile advertising a lot easier to be able to than traditional marketing media such as print advertising.
For business owners, great shape of digital advertising are really low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are there for businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new opportunity.
For consumers, the fast pace of life makes digital advertising a necessity. When consumers are found in need of products and services, gone always be the days of thumbing any phonebook come across them. Now, we find our mobile phones or go to our computers for answers – and we find them fast.
Digital Marketing 2020
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