Digital Marketing / Online / Online Marketing are probably the most used terms of this marketplace today. However, it is sadly just a several jargon for most of individuals who hear it and employ it to convey their travel. What exactly is digital marketing and what part of it important for today’s business participant? We’re here to break it down you r in the simplest words possible.
Online Marketing is solely marketing of your products or services onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience easily.
That is it. That is what Online marketing was. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing can be a wider concept accompanied by social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that get into digital marketing other than social media promotion and marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings planet search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists stand out among the sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy these so as aid keep reminding them about their visit to managing costs.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771